I’m not sure but in my local market, I can buy Adidas, or Nike, or other name brands on a a sale or clearance rack at a local department store, but I never, never see UA discounted. Not sure if that is a UA supply chain policy or the store policy but if I can buy Nike or Adidas at 40–50% off then my choice is made.
My son likes UA stuff but it is never discounted and at the speed that he grows, I can’t afford not to shop the discount racks.
Even going to the factory stores, I generally find better discounts at Puma, Nike, and Adidas, the UA factory store is just more expensive for someone like myself, a casual athlete and community league soccer coach, consider mostly equivalent for use.